Design of a persuasive recommendation agent to promote environmentally friendly products
This study focuses on designing a product recommendation agent (PRA) that would persuade its users to purchase environmentally preferable products. To develop such a PRA, the literature on subjects including “green” consumption, persuasion, and persuasive technology is reviewed. After considerin...
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| Language: | English |
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University of British Columbia
2012
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| Online Access: | http://hdl.handle.net/2429/43323 |