Web personalization based on association roles finding on both static and dynamic Web data
The explosive and continuous growth in the size and use of the World Wide Web is at the basis of the great interest into web usage mining techniques in both research and commercial areas. In particular, the need for predicting the user’s needs in order to improve the usability and user retention o...
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| Language: | English |
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University of British Columbia
2009
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| Online Access: | http://hdl.handle.net/2429/4162 |