Audience reactions to the portrayal of black athletic apparel commercials
This thesis examines the reactions of black and non-black adolescent basketball enthusiasts to portrayals of black athletes in athletic apparel commercials. The research builds on work in media studies by Radway (1991), Morley (1980), and Jhally and Lewis (1992). In particular, Radway's conc...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/3946 |