The influence of risk-reducing information technology tools on e-commerce transaction perceived risk
This research addressed the question of how information technology (IT) tools influence the perceived risk of consumers in e-commerce transactions in three phases. First, an exposure-driven model of e-commerce transaction perceived risk was developed and tested, providing a theoretical and conceptu...
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| Language: | English |
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University of British Columbia
2008
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| Online Access: | http://hdl.handle.net/2429/2362 |