The Bi-dimensional Impression Management Index (BIMI) : a measure of agentic and communal impression management
Although a number of impression management scales are available in the literature, none seem to be concerned with what kind of content is being managed. Previous research suggests that impression management can be separated into two fundamental types of content: agency and communion. Agentic impress...
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| Language: | English |
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University of British Columbia
2010
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| Online Access: | http://hdl.handle.net/2429/22483 |