An investigation into trust-building mechanisms in B2B e-Marketplaces : a content analysis approach
B2B e-Marketplaces are applications of an electronic business platform introduced on the Internet. They establish a set of rules for online business, they serve buyers and sellers with acquiring products and information more effectively and efficiently, and they change stages of business processe...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/15141 |