Measuring online consumer perceptions of fair information practices
The expansion of e-commerce has made consumer privacy issues more salient and pressing. Previous studies of online commerce have indicated that limited confidence in privacy protection has been a major problem impeding the growth of e-commerce. The United States Federal Trade Commission developed...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/15049 |
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