The Nexus Generation and marketing in the Canadian ski industry : a case study of three resorts
This study critically examined how three Canadian ski resorts markets to the Nexus Generation (population cohort aged 18 to 35 years) by evaluating the marketing practices of three leading ski resorts owned by a major resort development company located in Canada. The research objectives were to c...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/11434 |