A study of changes to the websites of British Columbia wineries between 2004 and 2012

This study evaluates the changes that took place in British Columbia wineries’ websites from 2004 to 2012. Through a longitudinal content analysis of website features, this research provides a better understanding of the technological status and marketing activities of British Columbia wineries. The...

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Bibliographic Details
Main Author: Madhumita, Faria
Language:English
Published: University of British Columbia 2013
Online Access:http://hdl.handle.net/2429/44195