Design of a persuasive recommendation agent to promote environmentally friendly products
This study focuses on designing a product recommendation agent (PRA) that would persuade its users to purchase environmentally preferable products. To develop such a PRA, the literature on subjects including “green” consumption, persuasion, and persuasive technology is reviewed. After considering...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
University of British Columbia
2012
|
| Online Access: | http://hdl.handle.net/2429/43323 |