Preference for Autonomy in Consumer Decision Making: On the Antecedents and the Consequences of Consumers' Relinquishment of Decision Control to Surrogates

This dissertation investigates the psychological processes relevant to consumers relinquishment of decision control to surrogates (e.g., physician, financial advisor). While the first essay investigates the antecedents of relinquishing decision control to surrogates, the second essay focuses on the...

Full description

Bibliographic Details
Main Author: Usta, Murat
Other Authors: Hubl, Gerald (Department of Marketing, Business Economics and Law)
Format: Others
Language:en_US
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10048/1499