Preference for Autonomy in Consumer Decision Making: On the Antecedents and the Consequences of Consumers' Relinquishment of Decision Control to Surrogates
This dissertation investigates the psychological processes relevant to consumers relinquishment of decision control to surrogates (e.g., physician, financial advisor). While the first essay investigates the antecedents of relinquishing decision control to surrogates, the second essay focuses on the...
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Format: | Others |
Language: | en_US |
Published: |
2010
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Online Access: | http://hdl.handle.net/10048/1499 |