Understanding customer engagement: What makes customers more likely to provide feedback to an organization in the services sector
Given that companies such as Proctor & Gamble are saying that they expect to get more than half of their ideas from outside the organization, there is a surprising lack of published research on how to encourage more of those ideas to reach organizations. Within the service climate, a focus on cu...
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2013
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| Online Access: | http://hdl.handle.net/10791/29 |