Employer brand development measuring organizational attractiveness in higher education institutions
Dissertation offers a methodological contribution to empirical studies on employer branding in higher education, exploring a framework for employer brand development. The Organizational Attractiveness Extraction Scale (OAES) was developed and a national study of organizational attractiveness as an e...
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| Format: | Doctoral Thesis |
| Language: | English |
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Lithuanian Academic Libraries Network (LABT)
2014
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| Online Access: | http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20141202_085348-39588/DS.005.1.01.ETD |
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