Employer brand development measuring organizational attractiveness in higher education institutions

Employer brand development measuring organizational attractiveness in higher education institutions

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Dissertation offers a methodological contribution to empirical studies on employer branding in higher education, exploring a framework for employer brand development. The Organizational Attractiveness Extraction Scale (OAES) was developed and a national study of organizational attractiveness as an e...

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Bibliographic Details
Main Author: Bendaravičienė, Rita
Other Authors: Bakanauskienė, Irena
Format: Doctoral Thesis
Language:English
Published: Lithuanian Academic Libraries Network (LABT) 2014
Subjects:
Marketing and Administration
Employer branding
Organizational attractiveness
Higher education
Darbdavio ženklodara
Organizacinis patrauklumas
Aukštasis mokslas
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20141202_085348-39588/DS.005.1.01.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20141202_085348-39588/DS.005.1.01.ETD

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