Internationalisation of the media business

Internationalisation of the media business

The aim of master thesis is to create and adapt for Lithuanian case a theoretical conception that lets mass media companies to internationalize their activities. It is based on the analysis of Lithuanian and foreign authors’ methodological and methodical literature and the results of empirical resea...

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Bibliographic Details
Main Author: Pasiliauskas, Martynas
Other Authors: Melnikas, Borisas
Format: Dissertation
Language:English
Published: Lithuanian Academic Libraries Network (LABT) 2014
Subjects:
Marketing and Administration
Mass media business
Internationalization of mass media business
Internationalization model for mass media
Internacionalizacija
Žiniasklaidos verslo internacionalizacija
Internacionalizacijos modelis žiniasklaidai
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20140124_094359-32044/DS.005.1.01.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20140124_094359-32044/DS.005.1.01.ETD

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