Influence of advertising on customer in book market
Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was i...
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| Format: | Doctoral Thesis |
| Language: | English |
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Lithuanian Academic Libraries Network (LABT)
2010
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| Online Access: | http://vddb.laba.lt/fedora/get/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112/DS.005.1.01.ETD |