Mokyklos įvaizdžio formavimas

• Main Author: Petrylaitė, Žydrė
• Other Authors: Šaparnis, Gintaras
• Format: Dissertation
• Language: Lithuanian
• Published: Lithuanian Academic Libraries Network (LABT) 2006
• Subjects: Marketing and Administration; School; Mokykla; Įvaizdis; Image
• Online Access: http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060608_125059-68703/DS.005.0.01.ETD

The aim of master’s work is to make the model of school’s image formation. This master’s work explains the problems of school’s image formation. It also analyses organization’s image, reputation, types, structure and model of image creation in Lithuanian and foreign author’s works. The creation of organization’s image is analysed comprehensively, that is why a lot of attention is paid to identity and means to form it. This master’s work explains the purposefulness of school’s image formation: structure, components and means. The result of theoretical and empirical research is the model of school’s image formation that can be used to form the image of every school. This master’s final paper does not prove the hypothesis formulated by author that the school’s image is mostly influenced by the quality of education services.