Marketingo strategijos formavimas ir valdymas UAB "Tošva"
The strategical management and formation of the marketing strategy in a really-excisting company are analyzed in this master‘s work. Various models of creating strategies for the company described by different Lithuanian and foreign authors are researched, main marketing strategies and their formati...
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| Format: | Dissertation |
| Language: | Lithuanian |
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Lithuanian Academic Libraries Network (LABT)
2006
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| Online Access: | http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060523_151508-64409/DS.005.0.02.ETD |
| Summary: | The strategical management and formation of the marketing strategy in a really-excisting company are analyzed in this master‘s work. Various models of creating strategies for the company described by different Lithuanian and foreign authors are researched, main marketing strategies and their formation stages are distinguished. A detail analysis of UAB “Tošva“ surrounding factors is carried out using PEST and SWOT methods of analysis. The economic-financial situation of the company and its change tendencies are analyzed. There is a formed marketing strategy to implement the aims. The plan of marketing activities and the control system are prepared. |
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