Marketingo strategijos formavimas ir valdymas UAB "Tošva"

The strategical management and formation of the marketing strategy in a really-excisting company are analyzed in this master‘s work. Various models of creating strategies for the company described by different Lithuanian and foreign authors are researched, main marketing strategies and their formati...

Full description

Bibliographic Details
Main Author: Rimkus, Mindaugas
Other Authors: Žalys, Linas
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060523_151508-64409/DS.005.0.02.ETD