Ryšių su visuomene įtaka Šiaulių miesto vidurinių mokyklų įvaizdžiui

• Main Author: Vasiliauskaitė, Donata
• Other Authors: Stankevičienė, Jūratė
• Format: Dissertation
• Language: Lithuanian
• Published: Lithuanian Academic Libraries Network (LABT) 2005
• Subjects: Marketing and Administration; Public relations; Image; Ryšiai su visuomene; Įvaizdis
• Online Access: http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050601_144938-40799/DS.005.0.01.ETD

The objective of this master’s paper is to study the influence of public relations to the image of Šiauliai secondary schools. The analyses of literature dealing with the public relations in the management of educational organizations, the particularity and meaning of the image of educational organization have been carried out. The survey and the analyses of schools’ websites have been carried out. Parents of the pupils from Siauliai secondary schools and teachers took part in the survey. Purposeful developing of public relations influences the formation of image of Siauliai secondary schools. The choice of school is determined by the consumers – parents and pupils – therefore the image of secondary school is very important. In majority of schools public relations are still believed to be of minor importance, the attention to which is paid only when there are extra resources and time.