Prekės ženklo kaip nematerialaus turto vertinimas
The orgin of brand value creation is consumer attitudes towards the brand, and the result of owning powerfull brand is the increased shareholders value. In vast majority of cases these two aspects are analysed sepatately, however, we see a need of looking at that as undivided. This is due to the fac...
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| Format: | Doctoral Thesis |
| Language: | English |
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Lithuanian Academic Libraries Network (LABT)
2005
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| Online Access: | http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050301_125437-36976/DS.005.1.01.ETD |