Prekės ženklo kaip nematerialaus turto vertinimas

Prekės ženklo kaip nematerialaus turto vertinimas

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The orgin of brand value creation is consumer attitudes towards the brand, and the result of owning powerfull brand is the increased shareholders value. In vast majority of cases these two aspects are analysed sepatately, however, we see a need of looking at that as undivided. This is due to the fac...

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Bibliographic Details
Main Author: Gudačiauskas, Darius
Other Authors: Baršauskas, Petras
Format: Doctoral Thesis
Language:English
Published: Lithuanian Academic Libraries Network (LABT) 2005
Subjects:
Economics
Prekės ženklas
Vertinimas
Valuation
Brand
Brand equity
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050301_125437-36976/DS.005.1.01.ETD
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spelling ndltd-LABT_ETD-oai-elaba.lt-LT-eLABa-0001-E.02~2005~D_20050301_125437-369762014-01-16T03:37:34Z2005-03-01engEconomicsGudačiauskas, DariusPrekės ženklo kaip nematerialaus turto vertinimasValuation of brand as intangible assetsLithuanian Academic Libraries Network (LABT)The orgin of brand value creation is consumer attitudes towards the brand, and the result of owning powerfull brand is the increased shareholders value. In vast majority of cases these two aspects are analysed sepatately, however, we see a need of looking at that as undivided. This is due to the fact that brand value does not depend only on the consumer’s behaviour. It has much to do with a market situation and the owners’ behaviour, therefore, it is crucial to conceptualize brand value creation process and develop adequate quantitative methods of measuring brand value.Prekės ženklasVertinimasValuationBrandBrand equityDoctoral thesisBaršauskas, PetrasJankauskas, VidmantasBivainis, JuozasTvaronavičienė, ManuelaGinevičius, RomualdasRutkauskas, Vytautas AleksandrasSnieška, VytautasSimanauskas, LeonasVilnius Gediminas Technical UniversityVilnius Gediminas Technical Universityhttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050301_125437-36976LT-eLABa-0001:E.02~2005~D_20050301_125437-36976VGTU-LABT20050301-125437-36976http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050301_125437-36976/DS.005.1.01.ETDUnrestrictedapplication/pdf
collection NDLTD
language English
format Doctoral Thesis
sources NDLTD
topic Economics
Prekės ženklas
Vertinimas
Valuation
Brand
Brand equity
spellingShingle Economics
Prekės ženklas
Vertinimas
Valuation
Brand
Brand equity
Gudačiauskas, Darius
Prekės ženklo kaip nematerialaus turto vertinimas
description The orgin of brand value creation is consumer attitudes towards the brand, and the result of owning powerfull brand is the increased shareholders value. In vast majority of cases these two aspects are analysed sepatately, however, we see a need of looking at that as undivided. This is due to the fact that brand value does not depend only on the consumer’s behaviour. It has much to do with a market situation and the owners’ behaviour, therefore, it is crucial to conceptualize brand value creation process and develop adequate quantitative methods of measuring brand value.
author2 Baršauskas, Petras
author_facet Baršauskas, Petras
Gudačiauskas, Darius
author Gudačiauskas, Darius
author_sort Gudačiauskas, Darius
title Prekės ženklo kaip nematerialaus turto vertinimas
title_short Prekės ženklo kaip nematerialaus turto vertinimas
title_full Prekės ženklo kaip nematerialaus turto vertinimas
title_fullStr Prekės ženklo kaip nematerialaus turto vertinimas
title_full_unstemmed Prekės ženklo kaip nematerialaus turto vertinimas
title_sort prekės ženklo kaip nematerialaus turto vertinimas
publisher Lithuanian Academic Libraries Network (LABT)
publishDate 2005
url http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050301_125437-36976/DS.005.1.01.ETD
work_keys_str_mv AT gudaciauskasdarius prekeszenklokaipnematerialausturtovertinimas
AT gudaciauskasdarius valuationofbrandasintangibleassets
_version_ 1716623787381751808

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