| Summary: | Lithuanian Commercial Graphic Design of the 1920's and 1930's
The subject of this research study – examples of Lithuanian commercial graphic design from the 1920s and 30s gathered from museums and private collections.
For my Bachelor’s thesis I gathered and provided structure to periodical advertisements from the 20s and 30s and attempted to illustrate how the Lithuanian public modernization process was reflected in the ever-changing mirror of advertising.
My Master’s thesis presents a wider profile of applied graphic material in Lithuania during the interwar period – advertisements, packing, labels, commercial posters, letterhead, logos. In this thesis I attempted to discuss the conditions for creating and developing graphic design in Lithuania and named artists and their works that have the most experience in this field.
The first part gives an outline focusing on the economic and cultural aspects of interwar period living conditions in Lithuania: development of the interwar period society, city growth, industrial development, cultural environment of the eras. The growing need for applied graphic art works is discussed throughout. People who commissioned most of the commercial graphic artwork during the 20s and 30s are also named in the thesis. The situation for educating applied graphic artist in Lithuania and the effect that their studies abroad have on the evolution of applied graphic art are considered as well. The second part gives examples of commercial graphic... [to full text]
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