The use of emotion in health related messages: employing the exemplification theory to explain the MMR-autism debate
Master of Science === Journalism and Mass Communications === Curtis B. Matthews === Health communication messages have been found to have a significant positive impact on audiences. However, numerous situations exist in which the general population is exposed to information from non-credible sources...
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| Language: | en_US |
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Kansas State University
2015
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| Online Access: | http://hdl.handle.net/2097/20388 |