Brand preference and its impacts on customer share of visits and word-of-mouth intention: an empirical study in the full-service restaurant segment
Doctor of Philosophy === Department of Hospitality Management and Dietetics === Chihyung Ok === This study attempted to investigate antecedents and consequences of consumers’ utilitarian and hedonic attitudes toward restaurant brands and to examine the effects of brand prestige on brand preference a...
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| Language: | en_US |
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Kansas State University
2011
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| Online Access: | http://hdl.handle.net/2097/12207 |