Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia
The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activiti...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Uberlândia
2016
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| Online Access: | https://repositorio.ufu.br/handle/123456789/11937 |