Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia

Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia

The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activiti...

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Bibliographic Details
Main Author: Reis, Gleidson Acassio dos
Other Authors: Boas, Luiz Henrique de Barros Vilas
Format: Others
Language:Portuguese
Published: Universidade Federal de Uberlândia 2016
Subjects:
Marketing de serviços
Serviços odontológicos
Valores pessoais
Cadeia meios-fim
Marketing de serviços (Odontologia)
Consultórios odontológicos - Administração
Services marketing
Consumer behavior
Dental services
Personal values
The means-end chain
Laddering
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:https://repositorio.ufu.br/handle/123456789/11937

Internet

https://repositorio.ufu.br/handle/123456789/11937

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