A prontidão para a utilização de recursos tecnológicos no processo de ensino-aprendizagem em Administração o caso Goliat
The adoption of new technologies is the study motivation for a great number of marketing authors, such as Parasuraman e Colby (2001) who have developed a methodology called Technology Readiness Index (TRI) to identify the readiness of people to adopt technologic products and services. From the point...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Uberlândia
2016
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| Online Access: | https://repositorio.ufu.br/handle/123456789/11923 |