Comportamento de cocriação de valor do consumidor: moderação e consequências
Made available in DSpace on 2014-05-24T02:01:07Z (GMT). No. of bitstreams: 1 000458186-Texto+Completo-0.pdf: 1428015 bytes, checksum: 4583368f036487d52943b14f2cbc554c (MD5) Previous issue date: 2014 === The debate concerning value co-creation began to arouse the interest of Marketing scholars afte...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Portuguese |
| Published: |
Pontifícia Universidade Católica do Rio Grande do Sul
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10923/5869 |