Impact of cultural dimensions in online trust: a cross-cultural study
CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior === Studies suggest that online trust is fostered by the perception of its antecedents, such as the ability of the online seller, his demonstrations of benevolence, the security system of his website, the presence of seals from external reg...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal do CearÃ
2012
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| Online Access: | http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=14397 |