| Summary: | Deutscher Akademischer Austausch Dienst === O Turismo EcolÃgico, como especializaÃÃo turÃstica, tem se revelado capaz de aliar a vivÃncia em um espaÃo natural à formaÃÃo de uma consciÃncia ecolÃgica e à conservaÃÃo ambiental. Neste cenÃrio, sobressai-se pelo seu potencial ainda nÃo plenamente aproveitado o municÃpio de Guaramiranga, no Estado do CearÃ. A cidade que, nos Ãltimos anos, vem adquirindo destaque atravÃs dos festivais de mÃsica, teatro e gastronomia recebe considerÃvel nÃmero de visitantes interessados no Turismo EcolÃgico. Trilhas ecolÃgicas, banhos de cachoeira e esportes de aventura em contato com a natureza sÃo algumas das opÃÃes disponibilizadas aos que buscam o local. No entanto, Guaramiranga nÃo està preparada para atender esta demanda, principalmente quando, alÃm da infraestrutura padrÃo, sÃo requeridos outros elementos para receber dois turistas diferenciados â idosos e portadores de necessidades especiais. Partindo-se deste aspecto, foram consideradas trÃs variÃveis, interrelacionadas e dependentes, dentro da problemÃtica geral: espaÃo, serviÃos e demandas, as quais serviram de parÃmetro para a proposiÃÃo de medidas corretivas. Apesar de Guaramiranga possuir atrativos naturais para exercer de forma eficaz o Turismo EcolÃgico, a cidade nÃo apresenta adaptaÃÃes fÃsicas nos seus equipamentos turÃsticos nem serviÃos e profissionais treinados para executÃ-los junto aos idosos e aos deficientes. Em consequÃncia, vÃrios turistas deixam de conhecer a cidade, afetando parte da populaÃÃo residente, que atua no setor turÃstico. A pronunciada sazonalidade turÃstica presente no municÃpio poderia ser reduzida pela maior participaÃÃo desses dois tipos de turista, considerando-se o envelhecimento da populaÃÃo e o elevado nÃmero de portadores de deficiÃncia em nÃvel mundial. Segundo o levantamento executado durante a pesquisa, detectou-se que Guaramiranga possui falhas na infraestrutura de vias, defasagem no abastecimento de Ãgua e energia elÃtrica, alÃm de acesso inadequado aos atrativos turÃsticos. A carÃncia na prestaÃÃo de serviÃos especÃficos aos idosos e deficientes ocorre pela ausÃncia de pacotes turÃsticos a eles direcionados, assim como de espaÃos adaptados para a sua recepÃÃo. A oferta de produtos que satisfizessem os interesses e as necessidades dessas demandas por meio da atuaÃÃo de profissionais capacitados, associada ao uso eficiente, sustentÃvel e acessÃvel dos recursos fÃsicos existentes, favoreceria o atendimento dos visitantes atravÃs do Turismo EcolÃgico. O trabalho conjunto com gestores pÃblicos, empresÃrios e a populaÃÃo local, por meio da promoÃÃo e discussÃo de atividades turÃsticas relacionadas a esse ramo, poderia alterar o atual panorama, proporcionando um turismo de melhor qualidade no municÃpio.
As a tourist specialisation, the Ecological Tourism has been able to associate the experience of being in contact with the nature to the ecological consciousness and environmental conservation. In this context, Guaramiranga (CearÃ-Brazil) reveals its no totally exploited potential. In the last years, Guaramiranga, which has been recognised by the music, theatre and gastronomic festivals, has received many visitors interested in the Ecological Tourism. Ecological trails, waterfall-bathing and adventure sports are examples of the activities available in the place. Nevertheless, Guaramiranga is not prepared to receive such demand, especially when the elderly and disabled people are included in this group. They usually require more than the standard tourist infra-structure. According to that, three inter-related and dependent variants were considered into the subject: place, services and demands. They were thought as parametres to suggest some possible corrections for the problems. Despite the fact that Guaramiranga has natural attractions to develop satisfactorily the Ecological Tourism, it does not have adapted tourist resources nor prepared professionals to make the elderly and disabled people welcome. Considering the increase of the number of elderly and disabled people in the world, the tourist demand variation observed in the town could be reduced. This research concluded that Guaramiranga has defects in its paviment and street construction, water and electrical energy supporting, besides the inadequate access to the tourist attractions. The unsufficient services to the elderly and disabled people are results of the abscence of itineraries to them as well as adapted spaces. The availability of products that fulfill their interests and needs and the efficient, sustainable and accessible usage of the existent infra-structure would benefit the visitors by means of the Ecological Tourism. Politicians, entrepreneurs and the local people may change that situation by promoting and discussing activities related to the Ecological Tourism and social inclusion.
=== As a tourist specialisation, the Ecological Tourism has been able to associate the experience of being in contact with the nature to the ecological consciousness and environmental conservation. In this context, Guaramiranga (CearÃ-Brazil) reveals its no totally exploited potential. In the last years, Guaramiranga, which has been recognised by the music, theatre and gastronomic festivals, has received many visitors interested in the Ecological Tourism. Ecological trails, waterfall-bathing and adventure sports are examples of the activities available in the place. Nevertheless, Guaramiranga is not prepared to receive such demand, especially when the elderly and disabled people are included in this group. They usually require more than the standard tourist infra-structure. According to that, three inter-related and dependent variants were considered into the subject: place, services and demands. They were thought as parametres to suggest some possible corrections for the problems. Despite the fact that Guaramiranga has natural attractions to develop satisfactorily the Ecological Tourism, it does not have adapted tourist resources nor prepared professionals to make the elderly and disabled people welcome. Considering the increase of the number of elderly and disabled people in the world, the tourist demand variation observed in the town could be reduced. This research concluded that Guaramiranga has defects in its paviment and street construction, water and electrical energy supporting, besides the inadequate access to the tourist attractions. The unsufficient services to the elderly and disabled people are results of the abscence of itineraries to them as well as adapted spaces. The availability of products that fulfill their interests and needs and the efficient, sustainable and accessible usage of the existent infra-structure would benefit the visitors by means of the Ecological Tourism. Politicians, entrepreneurs and the local people may change that situation by promoting and discussing activities related to the Ecological Tourism and social inclusion.
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