Evaluation of alternative pre-purchase on select products sufwear in the city of Fortaleza-CE

Evaluation of alternative pre-purchase on select products sufwear in the city of Fortaleza-CE

The cognitive approach of consumer behavior emphasizes the purchase decision process, where pre-purchase alternatives evaluation is a stage and the focus of this study. Surfwear is a specific segment of clothes industry that offers a large quantity of goods and brands to its targetmarket. The study...

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Bibliographic Details
Main Author: Luiz Paulo Caetano Dias
Other Authors: Luiz Carlos Murakami
Format: Others
Language:Portuguese
Published: Universidade Federal do Cearà 2005
Subjects:
Surfwear
Conjunto de ConsideraÃÃo
Alternativa PrÃ-compra
Processo de DecisÃo do Consumidor
Comportamento do Consumidor
Consumer Behavior
Consumer Decision Process
Prepurchase Alternatives
Evoked Set
Surfwear
ADMINISTRACAO
Online Access:http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3554

Internet

http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3554

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