O patrocÃnio de empresas a clubes do futebol cearense: um estudo de caso.
The present study analyses, on its content the sports sponsorship made in two football teams of CearÃ, the Cearà Sporting Club and the Fortaleza Sports Club, by four private enterprises, Construtora Mapec Ltda, Construtora Nossa Senhora de FÃtima Ltda, Santana TÃxtil do Brasil and Hapvida Lda, in th...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal do CearÃ
2005
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| Online Access: | http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15435 |