Megastore: a sociologia de uma empresa cultural
This work had as main objective understanding of the recent changes in the retail book market in Brazil, choosing the business model megastore Bookstore Reading Parque Shopping Maceio, as research object. The choice of model and its methodological approach can be understood in terms of the importanc...
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| Language: | Portuguese |
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Universidade Federal de Alagoas
2016
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| Online Access: | http://www.repositorio.ufal.br/handle/riufal/1430 |