Um estudo sobre os atributos de escolha de shoppings centers pelos consumidores

Um estudo sobre os atributos de escolha de shoppings centers pelos consumidores

Embora os shoppings centers estejam em franco processo de ampliação na economia brasileira ainda são poucas as análises envolvendo shoppings centers, gestão estratégica de marcas e atributos motivadores de escolha pelos consumidores. Este trabalho tem por objetivo contribuir com estes estudos ao...

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Bibliographic Details
Main Author:	Vitor Edson Marques Junior
Other Authors:	Edgard Monforte Merlo
Language:	Portuguese
Published:	Universidade de São Paulo 2008
Subjects:	Atributos de escolha Comportamento do consumidor Shopping center Varejo Choice attributes Consumers behavior Retail Shopping mall
Online Access:	http://www.teses.usp.br/teses/disponiveis/96/96132/tde-29062009-083218/

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