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Previous issue date: 2006-08-27 === The fast aging of the Brazilian population produces great impact in its health and quality of life. In view of the permanence of traditional models of assistance that do not take care of this clientele in its especificity, a change of paradigm in the attention to the health of this population segment becomes urgent. Thus, the educative actions constitute as an important part of the actions of promotion of the health of the elderly as well as of the healthy aging. This work deals with the study of the social representations of eldery on the educative actions developed in the Family Health Program in Santo Antonio de Jesus, Bahia. It is a descriptive research of qualitative boarding, based on the Theory of the Social Representations of S?rge Moscovici, on the concept of education to the health and on the theoretical references on the pedagogical conceptions. Through the social representations of the elderly, we seek for understanding what they think about the educative actions, not as passive receivers, but, as citizens that have autonomy in communicating their ideas originated in the relations with the professionals in the health services. The objectives of this research are: to apprehend the social representations of the elderly on the educative actions developed by the team of the units of health of the Family Health Program of Santo Antonio de Jesus and to point limits and possibilities of the apprehended educative actions from the social representations of the elderly. Methodology: The citizens of the study have been consisted of 11 elderly users of four units of The Family Health Program in Santo Antonio de Jesus, Ba. The data have been collected by using the technique of the half-structuralized interview and they have been analyzed according to method of Analysis of Content of Bardin. After the analysis of the data, we apprehend the following categories: the boarded content in the educative action; the methodology used in the educative actions; limits and possibilities of the educative actions (re) guarded in the social representations of the elderly. Regarding the representations of the aged ones on the educative actions, the results point that these are focused in the illness, focused in the biomedical model. Thus, in the absence of a systematization of these actions related to the elderly in the individual searched units with emphasis in prescriptive, authoritarian, orientations, differentiating from that the current pedagogical theories state, also signaling that they can be limit/power for the transversality. As to the limits and possibilities, the study points that difficulties in the development of the educative actions exist when it comes to the methodology used, to the boarding of referring subjects to the aging process, to the opening for expression of knowing the other. Thus, it becomes necessary an organization of the educative actions directed toward the aged one in the USF, a reorganization in the pedagogical formation of the professionals of health to enable them to transpose it to their practice the theoretical references, basing the educative action on emergent pedagogical paradigms. === O r?pido envelhecimento da popula??o brasileira vem produzindo grande impacto na sua sa?de e qualidade de vida. Tendo em vista a perman?ncia de modelos tradicionais de assist?ncia que n?o atendem esta clientela em sua especificidade, torna-se urgente uma mudan?a de paradigma na aten??o ? sa?de deste segmento populacional. As a??es educativas se configuram como parte importante das a??es de promo??o da sa?de do idoso e do envelhecimento saud?vel. Este trabalho trata do estudo das representa??es sociais de idosos sobre as a??es educativas desenvolvidas no Programa Sa?de da Fam?lia em Santo Ant?nio de Jesus, Bahia. Constitui-se de uma pesquisa descritiva, de abordagem qualitativa, fundamentada na Teoria das Representa??es Sociais de S?rge Moscovici, no conceito de educa??o ? sa?de e nos referenciais te?ricos sobre as concep??es pedag?gicas. Atrav?s das representa??es sociais de idosos, procuramos compreender o que estes pensam sobre as a??es educativas, n?o como receptores passivos, mas como sujeitos que t?m autonomia em comunicar suas id?ias originadas nas rela??es com os profissionais nos servi?os de sa?de. Teve como objetivos: apreender as representa??es sociais de idosos sobre as a??es educativas desenvolvidas pela equipe das Unidades de Sa?de da Fam?lia de Santo Ant?nio de Jesus e apontar limites e possibilidades das a??es educativas apreendidas a partir das representa??es sociais dos idosos. Metodologia: os sujeitos do estudo constitu?ram-se de 11 idosos usu?rios de quatro Unidades de Sa?de da Fam?lia em Santo Ant?nio de Jesus, Ba. Para a coleta de dados utilizamos a t?cnica da entrevista semi - estruturada e para a an?lise o m?todo de An?lise de Conte?do de Bardin, resultando nas seguintes categorias: o conte?do abordado na a??o educativa; a metodologia utilizada na a??o educativa; limites e possibilidades das a??es educativas (re) velados nas representa??es sociais dos idosos. Com rela??o ?s representa??es dos idosos sobre as a??es educativas, os resultados apontam que estas est?o focalizadas na doen?a, pautadas no modelo biom?dico, n?o existindo uma sistematiza??o dessas a??es voltadas para o idoso nas unidades pesquisadas. S?o a??es individuais, com ?nfase em orienta??es prescritivas, autorit?rias, acr?ticas, divergindo do que preconizam as teorias pedag?gicas atuais, sinalizando tamb?m que podem ser limite/pot?ncia para a transversalidade. Quanto aos limites e possibilidades, o estudo aponta que existem dificuldades no desenvolvimento das a??es educativas quanto ? metodologia utilizada, quanto ? abordagem de temas referentes ao processo de envelhecimento e ? abertura para express?o do saber do outro. Neste sentido, faz-se necess?rio uma organiza??o das a??es educativas voltadas para o idoso nas Unidades de Sa?de da Fam?lia, uma re-estrutura??o na forma??o pedag?gica dos profissionais de sa?de para capacit?-los a transpor para a pr?tica os referenciais te?ricos, fundamentando a a??o educativa em paradigmas pedag?gicos emergentes. ===
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