A interven??o do empresariado na educa??o escolar: an?lise das diretrizes e a??es no munic?pio de Feira de Santana ? Ba (2001-2008)

• Main Author: Lopes, V?nia
• Other Authors: Silva, Antonia
• Format: Others
• Language: Portuguese
• Published: Universidade Estadual de Feira de Santana 2015
• Subjects: Estado; Parceria empresa-escola; Responsabilidade social empresarial; State; School-business partnerships; Corporate Social Responsibility; CIENCIAS HUMANAS::EDUCACAO
• Online Access: http://localhost:8080/tede/handle/tede/251

Submitted by Natalie Mendes ([e-mail]) on 2015-11-11T23:58:04Z No. of bitstreams: 1 DISSERTA??O FINAL V?NIA - 20.06.2013.pdf: 1101732 bytes, checksum: d7700f97eb4585cc16f42880eb68f6ff (MD5) === Made available in DSpace on 2015-11-11T23:58:04Z (GMT). No. of bitstreams: 1 DISSERTA??O FINAL V?NIA - 20.06.2013.pdf: 1101732 bytes, checksum: d7700f97eb4585cc16f42880eb68f6ff (MD5) Previous issue date: 2013-06-20 === This research discusses the involvement of the business community in educational policies undertaken in the municipal education Feira de Santana - BA, in the period 2001-2008. For this study elected as central research question: what are the guidelines for entrepreneurship education and how they materialize in educational policies for the municipal education Feira de Santana? The insertion of the business while educational policy makers, through their social organizations, dating back to the processes of administrative reform of the 1990s, and has as argument the alleged inability of the state to guarantee social rights, shifting this role for public non-state actors. Aim sought to analyze the concepts and actions of partnership programs between business and the municipal government of Feira de Santana. The research was based on qualitative content analysis, and sought to articulate the political analysis of educational policies proposed by the business and accepted by the city government, through partnership programs between 2001-2008, taking as main categories of analysis the concepts of State and Corporate Social Responsibility. The corpus of the study consisted of official documents, print and digital, which indicated guidelines of the educational policies of the municipal government of Feira de Santana; newspaper reports indicated that print and digital aspects of education and municipal; documents programs resulting from partnerships between the Municipal Education Feira de Santana and companies in the period 2001-2008. It was found that between the years 2001 to 2004, partnerships were characterized by actions more specific programs, intensifying their actions in the second administration of Mayor Jose Ronaldo de Carvalho, from 2005 to 2008, when the partnership strategies and interventions entrepreneurs took new shape, becoming more refined and enduring. The focus became the management and efficient educational programs focused on the environment and social inclusion have become more comprehensive. The study concluded that the interventions of entrepreneurship in education policy under the umbrella of corporate social responsibility (CSR), hereby becoming an important vector for the promotion of corporate image as promoters of social services, having as theme the implementation of a model efficient and standard productivity found in business management. === Esta pesquisa problematiza a interven??o do empresariado nas pol?ticas educacionais empreendidas na rede municipal de educa??o de Feira de Santana ? BA, no per?odo de 2001 a 2008. Para isso, o estudo elegeu como quest?o central de investiga??o: quais s?o as diretrizes do empresariado para a educa??o e como elas se materializam em pol?ticas educacionais para o sistema municipal de educa??o de Feira de Santana? A inser??o do empresariado enquanto formuladores de pol?ticas educacionais, atrav?s de suas organiza??es sociais, remonta aos processos de reforma administrativa da d?cada de 1990, e apresenta como argumento a suposta incapacidade do Estado em garantir os direitos sociais, deslocando este papel para as organiza??es p?blicas n?o-estatais. Como objetivo buscou-se analisar as concep??es e a??es dos programas de parcerias entre o empresariado e o governo municipal de Feira de Santana. A pesquisa baseou-se na an?lise de conte?do qualitativa, e procurou articular a an?lise pol?tica das pol?ticas educacionais proposta pelo empresariado e acolhidas pelo governo municipal, atrav?s de programas de parcerias, entre 2001 a 2008, tomando como principais categorias de an?lises os conceitos de Estado e Responsabilidade Social Empresarial. O corpus do estudo foi constitu?do de documentos oficiais, impressos e digitais, que indicaram diretrizes das pol?ticas educacionais do governo municipal de Feira de Santana; not?cias de jornais impressos e digitais que apontaram aspectos sobre a educa??o municipal e; documentos dos programas resultantes de parcerias entre a Secretaria Municipal de Educa??o de Feira de Santana e empresas, no per?odo de 2001 a 2008. Identificou-se que, entre os anos de 2001 a 2004, as parcerias se caracterizaram por a??es de programas mais pontuais, intensificando suas a??es na segunda gest?o do prefeito Jos? Ronaldo de Carvalho, entre 2005 a 2008, quando as estrat?gias de parcerias e interven??es do empresariado tomaram novos contornos, tornando-se mais refinadas e duradouras. O foco passou a ser a gest?o educacional eficiente e os programas voltados para o meio ambiente e inclus?o social, tornaram-se mais abrangentes. O estudo concluiu que as interven??es do empresariado nas pol?ticas educacionais, sob a ?gide da responsabilidade social empresarial (RSE), v?m se constituindo num importante vetor para a promo??o da imagem das empresas como promotores de servi?os sociais, tendo como mote a implanta??o de um modelo eficiente e um padr?o de produtividade, encontrado na gest?o empresarial.