M?todo para a an?lise de modelo de neg?cios na perspectiva de sistema de atividades

• Main Author: Gaspareto, Marina
• Other Authors: Henriqson , ?der
• Format: Others
• Language: Portuguese
• Published: Pontif?cia Universidade Cat?lica do Rio Grande do Sul 2018
• Subjects: Modelo de Neg?cio; Sistema de Atividade; M?todo; Design Science Research; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Online Access: http://tede2.pucrs.br/tede2/handle/tede/8341

Submitted by PPG Administra??o e Neg?cios ([e-mail]) on 2018-10-31T17:37:27Z No. of bitstreams: 1 MARINA_GASPARETO_DIS.pdf: 6807658 bytes, checksum: f2ed1bd8eb279dae731daaa37e79c5d9 (MD5) === Approved for entry into archive by Sheila Dias ([e-mail]) on 2018-11-01T14:39:32Z (GMT) No. of bitstreams: 1 MARINA_GASPARETO_DIS.pdf: 6807658 bytes, checksum: f2ed1bd8eb279dae731daaa37e79c5d9 (MD5) === Made available in DSpace on 2018-11-01T14:47:57Z (GMT). No. of bitstreams: 1 MARINA_GASPARETO_DIS.pdf: 6807658 bytes, checksum: f2ed1bd8eb279dae731daaa37e79c5d9 (MD5) Previous issue date: 2018-08-31 === Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES === Companies need to review their Business Models (BM) over time to remain competitive. Technological changes and outsourcing have made the market even more dynamic, requiring organizations to reinvent themselves and innovate. Business Model analysis allows companies to reflect about their current configurations, compare it with those adopted by competitors, innovate and instantiate future BMs. The Activity System (AS) perspective is an inter-relational array of activities that together build a Value Proposition. The literature review shows the absence of a systemic method for BM analysis. Therefore, the purpose of this paper is to provide a method for BM analysis in AS perspective. Design Science Research was used to propose the method through the analysis of four companies, from two different sectors, with different configurations. The proposed method has three pillars: Dimension Analysis, Business Model Representation and Competitiveness Analysis. The main contribution of this research adds to the field of Business Models, through a prescriptive method for analysis using the perspective of the Activity System, relying on empirical research. Furthermore, executives of organizations and consultants can use this method as a pragmatic instrument to deepen their understanding of Business Models, instantiate future models or reinvent them. Moreover, this analysis process has a formative value to organizational strategists, since the strategic review in BM develops its capability of systemic and reflective vision. === As organiza??es precisam revisar seus Modelos de Neg?cio (MN) ao longo do tempo para manter-se competitivas. As mudan?as tecnol?gicas e o processo de terceiriza??o tornaram o mercado competitivo mais din?mico, exigindo que as organiza??es se reinventem e inovem. As an?lises em Modelos de Neg?cio possibilitam refletir sobre a configura??o atual, comparar com aquelas adotadas pela concorr?ncia, instanciar MN futuros e, ainda, inovar. A perspectiva de Sistema de Atividades compreende pelo arranjo de atividades que em conjunto constroem a Proposta de Valor da organiza??o. A revis?o de literatura evidencia a aus?ncia de um m?todo sist?mico para an?lise de MN. Portanto, o objetivo desse trabalho ? propor um m?todo para analisar Modelos de Neg?cio a partir da Perspectiva de Sistema de Atividade. O m?todo Design Science Research foi aplicado para propor o artefato, que contou com a an?lise de quatro empresas, duas duplas de setores distintos, com configura??es diferentes. O m?todo proposto conta com tr?s pilares: o primeiro se refere a An?lise das Dimens?es, o segundo a Representa??o do Modelo de Neg?cios; e o terceiro a An?lise de Competitividade. A principal contribui??o dessa pesquisa ao campo de MN, refere-se ao m?todo prescritivo proposto para an?lise de Modelo de Neg?cio na perspectiva de Sistema de Atividade, com embasamento em pesquisas emp?ricas. Al?m disso, executivos das organiza??es e consultores poder?o utilizar esse m?todo como instrumento para compreender os Modelos de Neg?cio atuais, instanciar modelos futuros ou reinvent?-los. Al?m disso, essa an?lise possui car?ter formativo aos estrategistas, pois a revis?o estrat?gica em Modelo desenvolve sua capacidade de vis?o sist?mica e reflexiva.