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Previous issue date: 2018-08-30 === This dissertation deals with the imbricated relationship between radio and the internet, given that technological evolution has modified the forms of communication and in this new conjecture different possibilities for the radio are extended. It starts from the premise that the current moment strengthens the media convergence and implies transformations ? not only in the concept of radio, but also in the way of making radio and in the way the content happens to be consumed. It is pointed out that this work aims to research the radio adaptation from the internet. In this scope two important transformations will occur that have occurred in different proposals: on the radios of the British Broadcasting Corporation (BBC) from the United Kingdom and Radio Gaucha from Porto Alegre. As for BBC its strategies based on the segmentation of radio content - the so-called radio on demand were mapped. In contrast R?dio Ga?cha anchors its changes in social networks. It should be noted that the model adopted by the BBC serves as a reference for a readaptation in which the radio preserves its essence: audio; in contrast, R?dio Ga?cha bases its propagation on social platforms, through the adoption of languages that go beyond audio. These are different readaptations in the form of making radio, from the internet, which exemplify the imperious adaptations of the vehicle in face of the transformations that have occurred in the last decades. === Esta disserta??o versa sobre a imbricada rela??o entre r?dio e internet, tendo em vista que a evolu??o tecnol?gica tem modificado as formas de comunica??o e, nessa nova conjuntura, ampliam-se diferentes possibilidades para o r?dio. Partimos da premissa de que o atual momento fortalece a converg?ncia midi?tica e implica transforma??es ? n?o apenas no conceito de r?dio, mas tamb?m na maneira de se fazer r?dio e na forma como o conte?do passa a ser consumido. Salientamos que este trabalho objetiva pesquisar a readapta??o do r?dio a partir da internet. Nesse escopo, ser?o observadas duas importantes transforma??es que ocorreram em propostas distintas: nas r?dios da British Broadcasting Corporation (BBC), do Reino Unido, e na R?dio Ga?cha, de Porto Alegre. No que tange ? BBC, foram mapeadas suas estrat?gias baseadas na segmenta??o de conte?do radiof?nico ? o chamado r?dio sob demanda. J?, a R?dio Ga?cha, ancora suas mudan?as nas redes sociais. Cumpre ressaltarmos que o modelo adotado pela BBC serve como refer?ncia de uma readapta??o na qual o r?dio preserva sua ess?ncia: o ?udio; em contrapartida, a R?dio Ga?cha baseia sua propaga??o nas plataformas sociais, por meio da ado??o de linguagens que v?o al?m do ?udio. Trata-se de readapta??es distintas na forma de se fazer r?dio, a partir da internet, as quais exemplificam as imperiosas adequa??es do ve?culo frente ?s transforma??es ocorridas nas ?ltimas d?cadas.
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