Mem?ria institucional e sua possibilidade educativa : an?lise da revista O Sucesso do Grupo Claudino

• Main Author: Fortaleza, Keynayanna K?ssia Costa
• Other Authors: Moura, Claudia Peixoto de
• Format: Others
• Language: Portuguese
• Published: Pontif?cia Universidade Cat?lica do Rio Grande do Sul 2018
• Subjects: Comunica??o; Educa??o; Grupo Claudino; Mem?ria Institucional; Revista O Sucesso; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Online Access: http://tede2.pucrs.br/tede2/handle/tede/8293

Submitted by PPG Comunica??o Social ([e-mail]) on 2018-09-25T11:07:41Z No. of bitstreams: 1 KEYNAYANNA_K?SSIA_COSTA_FORTALEZA_DIS.pdf: 4089133 bytes, checksum: 4f7e9646178fa980a75916679e3bb4c7 (MD5) === Approved for entry into archive by Sheila Dias ([e-mail]) on 2018-09-25T14:16:20Z (GMT) No. of bitstreams: 1 KEYNAYANNA_K?SSIA_COSTA_FORTALEZA_DIS.pdf: 4089133 bytes, checksum: 4f7e9646178fa980a75916679e3bb4c7 (MD5) === Made available in DSpace on 2018-09-25T14:24:14Z (GMT). No. of bitstreams: 1 KEYNAYANNA_K?SSIA_COSTA_FORTALEZA_DIS.pdf: 4089133 bytes, checksum: 4f7e9646178fa980a75916679e3bb4c7 (MD5) Previous issue date: 2018-05-24 === Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES === In recent years, we have seen the development and expansion of two areas of knowledge. Each one, in its own way, gains space in Brazilian organizations: Institutional Memory and Education. Institutional Memory, since the 1980s, has been firmly established in corporate environments, through the consolidation of projects and memorial products. Education, through the use of communication as an educational process, seeks to develop new forms of expression and diffusion of knowledge, providing new roles for the media. Our research was carried out together with a business conglomerate that emerged, in the 1950s, in the Northeast region of Brazil: the Claudino Group. Headquartered in Teresina, capital of the state of Piau?, the organization began investing in memory products with the production of its first institutional media, O Sucesso magazine, launched in 1972. The main objective of our research is to interpret the role of O magazine Success in the construction of the memory of the Claudino Group, as well as its educational bias, starting from the relationship established between the following themes: Institutional Memory, Media and Education. The research has a bibliographical and documentary character, with quantitative-qualitative approach, using Thompson's Depth Hermeneutics (2009), and the Content Analysis technique proposed by Bardin (1977). We intend, with our scientific research, to contribute to the debate about the performance of institutional media in Brazilian business environments, providing new perspectives and possibilities for Memory in Organizations. === Nos ?ltimos anos, observamos o desenvolvimento e a expans?o de duas ?reas de conhecimento. Cada uma, ? sua maneira, conquista espa?o nas organiza??es brasileiras: a Mem?ria Institucional e a Educa??o. A Mem?ria Institucional, desde a d?cada de 1980, firma-se nos ambientes corporativos, atrav?s da consolida??o de projetos e de produtos memorial?sticos. J? a Educa??o, atrav?s da utiliza??o da comunica??o como um processo educativo, visa ao desenvolvimento de novas formas de express?o e difus?o do saber, proporcionando novos pap?is para os meios de comunica??o. Nossa pesquisa foi realizada junto a um conglomerado empresarial que surgiu, na d?cada de 1950, na regi?o Nordeste do Brasil: o Grupo Claudino. Sediado em Teresina, capital do estado do Piau?, a organiza??o come?ou a investir em produtos de mem?ria com a elabora??o da sua primeira m?dia institucional, a revista O Sucesso, lan?ada em 1972. O principal objetivo do nosso estudo ? interpretar o papel da revista O Sucesso na constru??o da mem?ria do Grupo Claudino, bem como seu vi?s educativo, partindo da rela??o estabelecida entre as seguintes tem?ticas: Mem?ria Institucional, M?dia e Educa??o. A investiga??o possui car?ter bibliogr?fico e documental, com abordagem quanti-qualitativa, tendo como m?todo a Hermen?utica de Profundidade de Thompson (2009), e a t?cnica de An?lise de Conte?do, proposta por Bardin (1977). Pretendemos, com nossa investiga??o cient?fica, contribuir para o debate acerca da atua??o desempenhada pelas m?dias institucionais, nos ambientes empresariais brasileiros, proporcionando novos olhares e possibilidades para a Mem?ria nas Organiza??es.