A resposta do consumidor ? incongru?ncia em an?ncios publicit?rios e a influ?ncia da multiconectividade

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Bibliographic Details
Main Author: Silva, Renata Gon?alves Santos
Other Authors: Espartel, Lelis Balestrin
Format: Others
Language:Portuguese
Published: Pontif?cia Universidade Cat?lica do Rio Grande do Sul 2018
Subjects:
Online Access:http://tede2.pucrs.br/tede2/handle/tede/8249