A rela??o entre estilo de vida e experi?ncias de consumo: o estudo de caso da marca Gang
Made available in DSpace on 2015-04-14T14:52:23Z (GMT). No. of bitstreams: 1 438647.pdf: 6973139 bytes, checksum: 63a089288d41f2879dfddc9d0374991d (MD5) Previous issue date: 2012-03-28 === During the 1980s, in line with studies focusing on consumer behavior, Holbrook and Hirschman (1982) has stres...
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| Format: | Others |
| Language: | Portuguese |
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Pontif?cia Universidade Cat?lica do Rio Grande do Sul
2015
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| Online Access: | http://tede2.pucrs.br/tede2/handle/tede/5641 |