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Previous issue date: 2012-03-29 === This research was made aimed investigating the chinese and brazilian newspapers and trying to find out the common points and differences in the layout and the contents of the opinion pages. We start with the analysis about the chinese jornalism theories, and some basic informations about the two newspapers. The agenda-setting hypothesis was focused in the studies of McCombs e Shaw, Mauro Wolff and Antonio Hohlfeldt, to verify a existence of the basic elements of agenda-setting in the two pages. We selected the Content Analysis and the Discourse Analysis as our methods for a quantitative and qualitative research, considering also the cultural, political and social influences. We analize the articles in the following aspects: the general informations, a layout of the page, editors and the sections, writers, topics, and the characteristics of the language === O presente estudo tem como objeto de pesquisa as p?ginas de opini?o de um jornal chin?s e outro brasileiro, a fim de discutir as suas semelhan?as e diferen?as, tanto na forma quanto nos conte?dos. O trabalho come?a pelas an?lises sobre as teorias do jornalismo dos dois pa?ses, assim como as informa??es b?sicas dos dois jornais. A hip?tese de agenda-setting concentrar-se-? nos trabalhos de McCombs e Shaw, Mauro Wolff e Antonio Hohlfeldt para verificar a exist?ncia dos elementos b?sicos do agendamento nas duas p?ginas. Quanto ? metodologia, escolhemos a An?lise de Conte?do e a An?lise de Discurso, a fim de fazer uma investiga??o quantitativa e qualitativa, procurando as influ?ncias cultural, pol?tica e social sobre os discursos. A parte da an?lise dos artigos divide-se nas seguintes partes: aspetos gerais, como edi??es, disposi??o das p?ginas, editores e colunas, os autores, os temas e as caracter?sticas de linguagem
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