O uso da Marca País na comunicação de empresas brasileiras no exterior
Made available in DSpace on 2016-10-13T14:09:55Z (GMT). No. of bitstreams: 1 Nadia Cristina Rodrigues Nunes.pdf: 15530957 bytes, checksum: 0b339659911acb31e0ec627c6a9ec2e3 (MD5) Previous issue date: 2014-03-27 === This study aims to identify the use of the components of the nation brand in communi...
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| Format: | Others |
| Language: | Portuguese |
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Associação Escola Superior de Propaganda e Marketing
2016
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| Online Access: | http://tede2.espm.br/handle/tede/20 |