Midiatização e relacionamento mercadológico na cibercultura:
O estudo de caso do Nike Plus

Midiatização e relacionamento mercadológico na cibercultura: O estudo de caso do Nike Plus

Made available in DSpace on 2015-05-07T14:46:40Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1359899 bytes, checksum: b6f2dbe090ba76bbd7768d92cd30d0e8 (MD5) Previous issue date: 2012-05-02 === Coordenação de Aperfeiçoamento de Pessoal de Nível Superior === The relationship which has been establi...

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Bibliographic Details
Main Author:	Barros, Ana Cirne Paes de
Other Authors:	Nicolau, Marcos Antonio
Format:	Others
Language:	Portuguese
Published:	Universidade Federal da Paraíba 2015
Subjects:	Relacionamento Mercadológico Nike Plus Midiatização Cultura da Participação Marketing Relationship Mediatization Culture of Participation CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Online Access:	http://tede.biblioteca.ufpb.br:8080/handle/tede/4468

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