PLANEJAMENTO ESTRATÉGICO E ALINHAMENTO DA COMUNICAÇÃO

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior === This study has the purposes to develop a methodology for the planning of communication that contributes to the internalization of organizational strategic planning. This is an exploratory study, of qualitative nature, that uses as techn...

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Bibliographic Details
Main Author: Santos, Larissa Conceição dos
Other Authors: Estrada, Rolando Juan Soliz
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2010
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/8153

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