O QUE VEM AÍ: ESTRATÉGIAS DE DIVULGAÇÃO DA PROGRAMAÇÃO
In recent years, within the media context, television has faced several interferences, whether by the advance of digital technologies, or by the falling audience ratings, forcing broadcasters to adopt new communication strategies for the viewers. This paper proposes a reflection on this issue, focus...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2016
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| Online Access: | http://repositorio.ufsm.br/handle/1/6376 |