Relações entre consumo e responsabilidade social corporativa: estudo cross-cultural no setor de transporte aéreo

What makes globalization more challenging is the fact that, even when connected, the differences still exist between people, which seems not to be left alternative but to investigate their national cutltures to draw its essence and make this a tool for international operations. In this globalization...

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Bibliographic Details
Main Author: Lütz, Carolina Bicca
Other Authors: Grohmann, Márcia Zampieri
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2017
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/4615