Marketing esportivo no futebol: um olhar à luz do paradigma do marketing de relacionamento
The relationship marketing is re-emerged with a potential for a new view of marketing. In a great part of business areas this approach has been researched, but in the sporting business there is a lack in which refers to this marketing paradigm. Because of this, it was decided by the research in socc...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2017
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| Online Access: | http://repositorio.ufsm.br/handle/1/4517 |