Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed in web 1.0 to web 3.0 practices provides changes in advertising institutional po...
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| Language: | Portuguese |
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Universidade Federal de Santa Maria
2018
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| Online Access: | http://repositorio.ufsm.br/handle/1/12320 |